About us

If love and kindness could be expressed in a dessert, this is it.

When you create something from your heart for others, it makes life all the more sweet.

Mission Statement

We really care about our planet. So, we're doing what we can to make sure we leave as little carbon footprint as possible with our products, including our packaging, and our business.

Food as Love

Where it Began

JoonJoon grows from a lifetime of showing love and connection through food. Growing up as sisters in a Persian household, Neda and Saba had the good fortune of enjoying big family gatherings where food brought everyone together. From an early age, it was apparent that food was its own love language.

Nooshé joon, means “may it nourish your soul,” and this sentiment is at the heart of JoonJoon. We create decadent desserts inspired by, and for, those that share our passion for soul satisfying treats. And we invite you to experience soul nourishing treats that make you smile from the inside out.

We take our time and care to craft the perfect balance of flavors and textures with only the finest plant-based ingredients. Each of our handcrafted desserts embody the essence of decadence. Premium allergen-friendly ingredients create the most sublime frozen dessert experiences for your tastebuds that will satisfy your dessert cravings.

Satisfying Solutions

Passion to Create

JoonJoon is more than just dessert. Satisfying your soul through food was a labor of love that empowered Saba as she faced challenges with life-altering food allergies. With her inherent passion for food and creating, she embarked on a quest to craft decadent frozen desserts that she could enjoy freely. Neda savored every delicious creation. With her entrepreneurial spirit and inspired palette, Neda embraced her intuition to launch JoonJoon into the world.

At the heart of our creations is the desire to share our passion for soul nourishing treats with as many people as we can. And we are delighted to share with you.

Thank you for indulging with us.

Nooshé joon

May it nourish your soul

Neda and Saba

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